Privacy Policy

1. Overview

JTM Empire Ltd, trading as Impression Empire ("we", "our", "us"), is committed to protecting your privacy. This policy explains what personal information we collect, why we collect it, how we use and protect it, and the rights you have over it.

We are the data controller for the information described here. This policy applies to our website, our marketing communications including SMS and email, our booking and application forms, and our communications with clients and prospective clients.

If you do not agree with this policy, please do not use our services or submit information to us.

2. Information we collect

Information you give us

• Contact details — name, email address, telephone number, business name
• Business information you submit through our forms, such as licensing status, products sold, production volumes, capacity and objectives
• SMS and email opt-in status, together with the record of how and when consent was given
• Appointment and booking details
• Correspondence with us, including call notes and support requests
• Payment and billing information, where you become a client

Information collected automatically

• IP address, browser type, device type and operating system
• Pages visited, time on page, referring URL and interactions with our forms
• Advertising identifiers passed in links, such as campaign, ad set and ad parameters, and click identifiers including fbclid
• Cookies and similar technologies — see section 6

3. How we use your information, and our legal basis

Under UK GDPR we must have a lawful basis for every use of your personal data. Ours are set out below.

Purpose	Lawful basis
Responding to enquiries and providing customer support	Legitimate interests — responding to a request you made
Scheduling, confirming and reminding you about appointments	Legitimate interests, or performance of a contract
Sending marketing SMS and email	Consent
Delivering our services and managing your account	Performance of a contract
Measuring advertising performance and improving our website	Consent for non-essential cookies; otherwise legitimate interests
Keeping records of consent, invoicing and correspondence	Legal obligation and legitimate interests
Preventing fraud and securing our systems	Legitimate interests

Where we rely on consent, you may withdraw it at any time. Withdrawing consent does not affect the lawfulness of anything we did before you withdrew it.

4. SMS marketing and consent

If you opt in to receive SMS messages from Impression Empire, we may send you promotional and marketing content including offers, availability updates and appointment-related messages.

Message frequency varies. Message and data rates may apply. Reply STOP to any message to unsubscribe, or HELP for assistance. You can also email [email protected].

Consent to receive text messages is never a condition of purchase. All opt-ins are captured through a clear and intentional action — submitting a form that states the consent language, texting a keyword, or ticking a consent box. We store the record of that consent securely, including the time, the wording shown to you and the source.

5. Who we share information with

We do not sell, rent or trade your personal information, and we do not share it with third parties for their own marketing purposes.

We do use a small number of trusted service providers who process data on our behalf and under our instruction only, so that we can operate. These are categories, not audiences for your data:

• Customer relationship and messaging platform — to store contact records, schedule appointments and deliver SMS and email you have opted in to
• Website and form hosting — to serve our pages and receive your submissions
• Advertising and analytics platforms — to measure the performance of our advertising, where you have consented to non-essential cookies
• Payment processing — where you become a client and make payment
• Professional advisers — accountants and legal advisers, where necessary

Each provider is bound by contract to protect your data, use it only for the purpose we specify, and not to use it for their own purposes. We may also disclose information where we are required to by law, by a regulator, or by a court, and in connection with a sale or reorganisation of our business.

6. Cookies and tracking

We use cookies and similar technologies to make our website work, to remember your progress through our forms, and — with your consent — to measure the performance of our advertising.

• Strictly necessary — required for the site and forms to function. These cannot be switched off.
• Analytics and advertising — used to understand which advertising produced a visit and whether it led to an enquiry. Set only with your consent.

You can control or delete cookies through your browser settings. Blocking strictly necessary cookies may prevent parts of the site from working.

7. International transfers

Some of our service providers are located outside the United Kingdom, including in the United States. Where personal data is transferred outside the UK, we rely on an approved transfer mechanism — such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an adequacy decision — to ensure your data receives an equivalent standard of protection.

8. How long we keep information

Information	Retention
Enquiries that do not become clients	Up to 24 months from last contact
Client records and correspondence	Duration of the relationship, then 6 years
Financial and invoicing records	6 years, as required by UK tax law
SMS and email consent records	For as long as consent is active, then 6 years
Website analytics data	Up to 26 months

When a retention period ends we delete the information or anonymise it so it can no longer identify you.

9. Data security

We use appropriate administrative, technical and physical safeguards to protect your information against unauthorised access, loss, misuse or disclosure. These include access controls, encryption in transit, and limiting access to those who need it. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Your rights

Under UK GDPR you have the right to:

• Be told how your data is used, and request a copy of it
• Have inaccurate data corrected
• Request deletion of your data, where we have no overriding legal reason to keep it
• Restrict or object to how we use your data, including objecting to direct marketing at any time
• Receive your data in a portable format
• Withdraw consent at any time, where consent is our lawful basis
• Not be subject to a decision based solely on automated processing that produces legal or similarly significant effects

To exercise any of these, email [email protected]. We will respond within one month. We may need to verify your identity first.

You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk, or on 0303 123 1113. We would ask you to raise it with us first so we can try to resolve it.

11. Children's privacy

Our services are directed at businesses and are not intended for children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with information, contact us and we will delete it.

12. Changes to this policy

We may update this policy from time to time. The current version is always the one published here, with the date shown at the top. Where changes are significant, we will take reasonable steps to notify you.

13. Contact us

JTM Empire Ltd (trading as Impression Empire)
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: [email protected]
Phone: +1 978-689-2197

Reply STOP to unsubscribe from SMS. Reply HELP for help.